This workshop aims to explore the adoption of citizen-centric digital transformation culture within the public sector. The goal is to uncover innovative approaches that actively involve citizens in the development and implementation of digital services, ensuring that these services truly meet their needs and preferences. With the growth of digital ecosystems in both public and private sector, citizens are increasingly demanding more from government. The workshop will foster a collaborative environment where participants can share ideas on the practical application of this concept. Through interactive discussions and practical exercises, the attendees will engage on the topic in a constructive way through guided exercises underpinned by design thinking methodology. The implementation of immersive design thinking techniques, including empathy-building exercises, user persona creation, and journey mapping, offers participants practical tools and methodologies for implementing citizen-centric strategies in digital services. This hands-on approach not only enhances participants’ skillsets but also equips them with actionable strategies to lead transformative projects in the public sector. By fostering a mindset of continuous innovation and improvement, the workshop promotes a culture of citizen-centered digital innovation that is both novel and significant in driving positive change within the public sector.
Objectives for the participants
